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6) Export (Bigger Business) - Kerry Foods The "great Irish success story abroad" recognised by the awards' judges was Kerry Foods and its strategy to grow Cheestrings in an ever-expanding market base.Cheestrings is the first brand in Kerry Foods' portfolio that has been successfully launched into several European markets, most recently Spain, Portugal and Italy.Their success story can be largely attributed to the their powerful online presence and marketing strategy."Their digital campaigns are consistent and authentic across a variety of channels and they have created a powerful 'movement' which is driving the brand," the judges said."The success of Gallaghers bakery is no doubt driven by their entrepreneurial spirit, their ability to think big and smartly leverage retailer's consumers insights and data.
Hosted by Miriam O Callaghan, the nine winners from an original shortlist of 24 companies across the industry were announced at the event."Denis O’Riordan, known as ‘Mr Cheestrings’ among his colleagues in Kerry Foods, is one of the pioneers of best practice marketing in Ireland," said Bord Bia CEO Tara Mc Carthy.Denis O Riordan of Kerry foods accepting the first of its kind Bord Bia Champion award from Bord Bia CEO Tara Mc Carthy #bordbiaawards pic.twitter.com/QDHXzae DRQ— Farm (@farm_ireland) November 29, 2017 "He is recognised as being the leading force behind the international success of Cheestrings, which is now available to some 350 million people across Europe."Our social media is very much personality-led, we are a walking, talking version of the brand.We do our best to inspire and to add value to [our followers'] lives, to get out and enjoy life.